Unlocking the Glow-Up: British Men's Grooming and the Rise of Self-Tanning

Unlocking the Glow-Up: British Men's Grooming and the Rise of Self-Tanning

In the realm of grooming, British men have come a long way from merely splashing some water on their faces and calling it a day. Today, there's a growing appreciation for skincare routines, beard maintenance, and even dabbling in cosmetics. One area that's been gaining momentum is self-tanning – a secret weapon for achieving that healthy, sun-kissed glow without the harmful effects of UV rays. In this blog, we delve into the evolving landscape of British men's grooming habits and explore how self-tanning can seamlessly integrate into their routines.

The Evolution of British Grooming Habits

Gone are the days when skincare was considered solely the domain of women. British men have been stepping up their grooming game, embracing a wide array of products and routines to look and feel their best. From moisturizers to serums, beard oils to exfoliants, there's a growing understanding that investing in skincare isn't just about vanity – it's about self-care and confidence.

A  well groomed Man with tattoos using gradual tan moisturiser on his body. He has a naturally, gradually developed tan.

Men's grooming is continually evolving as Men look to take better care of themselves

Enter Self-Tanning: A Game-Changer for Men

While the pursuit of a tan was once synonymous with hours spent under the blazing sun or in tanning beds, the rise of self-tanning products has transformed the game. Today, men can achieve a natural-looking tan from the comfort of their own homes, without exposing their skin to harmful UV radiation.

Gradual tanning has given Men a viable sunless tanning option that does not cause damage to their skin

The Appeal of a Sun-Kissed Glow

But why the sudden interest in self-tanning among British men? Aside from the health benefits, there's also the undeniable allure of a bronzed complexion. Studies have shown that a tan can enhance perceived attractiveness, with participants rating individuals with a tan as more attractive than their paler counterparts. This boost in attractiveness isn't just anecdotal – it's backed by science.

The Science Behind the Glow

Research published in the journal Ethology and Sociobiology found that both men and women perceive individuals with a tan as more attractive and healthier-looking. This phenomenon, known as the "tanning effect," is thought to be linked to evolutionary preferences for mates who exhibit signs of good health. A tan can signal vitality, outdoor activity, and a lifestyle conducive to physical fitness – qualities that are universally appealing.

Progress photos from using Club Ten Men's Gradual Tanning Moisturiser

Incorporating Self-Tanning into Your Routine

Now that we've established the benefits of self-tanning, let's talk about how to incorporate it into your grooming routine. Start by exfoliating your skin to ensure an even application, paying extra attention to rough areas like elbows and knees. Next, choose a high-quality self-tanning product designed specifically for men, like Club Ten's Gradual Tan Lotion. Apply it evenly across your body, using a tanning mitt for a seamless finish. Finally, allow the product to dry completely before dressing, and remember to wash your hands thoroughly to avoid any tell-tale orange palms.

Conclusion: Embrace the Glow-Up

In conclusion, the landscape of British men's grooming is evolving, and self-tanning is becoming an increasingly popular tool in the arsenal of modern gentlemen. By investing in quality self-tanning products and incorporating them into your routine, you can achieve a healthy, sun-kissed glow that not only looks great but also boosts your confidence. So why wait? Embrace the glow-up and discover the transformative power of self-tanning today.

For premium self-tanning products designed specifically for men, visit Club Ten and unlock your best look yet.


Club Ten Men's Gradual Tanning Moisturiser with Fresh Leaf Tobacco Scent.

£19.95 - Free UK Shipping - 20% off 2+ products

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